GENIUS BABIES LAUNCHES NEW GIFT REGISTRY WITH PARTIAL PURCHASE FEATURE

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BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

GENIUS BABIES LAUNCHES NEW GIFT REGISTRY WITH PARTIAL PURCHASE FEATURE

Charlotte, NC June 24, 2002. Genius Babies (http://www.geniusbabies.com) today announces a new baby registry service with a Partial Purchase feature designed to simplify gift buying.

Expectant mothers can set up a baby registry directly from Genius Babies’ web site using convenient Add-to-Registry Buttons. Friends and family can then login to the registry to view the list of selected gifts and make a purchase. To avoid duplicate gifts all purchases are automatically removed from the list. The baby registry can be used for a variety of occasions, from baby showers to birthdays, and takes the guesswork out of gift buying (see sample registry at http://www.felicite.com/registry.cfm?demogb-11259)

Unlike traditional baby registries, gift givers can buy either the whole gift or a part of the gift. This way, customers can register an expensive gift and have their friends share the cost.

“Our goal as a family-owned business is to provide a level of service customers won’t find elsewhere,” says Michelle Donahue-Arpas, Owner. “Adding a baby registry service will help our customers avoid duplicate gifts and make it more convenient for their friends to buy them a gift.”

The gift registry contains many additional features such as an on-line photo album, RSVP service and E-notification system. For example, customers can use the online photo album to share pictures with friends and family. They can send messages to friends using the E-notification system. To protect their privacy, an optional guest password can be assigned to limit access.

Genius Babies selected Felicite.com (http://www.felicite.com), to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant’s retail store, web site or mail order operations, and has a number of unique features such as partial purchase (patent pending) and on-line photo album.

“We liked the convenience and features offered by the Felicite.com system,” says Michelle. “Their system was also easy to integrate with our yahoo store platform.”

Genius Babies is a family-owned retailer of baby products. It was founded in 1998 to provide the very best baby products available. Genius Babies is the holder of the coveted 5 star rating by Yahoo and was featured in Forbes Magazines, “Best of the Web” in 2001. In addition, it has appeared in such national publications as the New York Times and Working Mothers magazine.





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